Google’s answer to Facebook is finally getting rolled out today. Google+ looks promising — the UI is very well thought out and just feels right.
Though Google is downplaying this new product roll out and their marketing refers to Google+ simply as “a few new thoughts on sharing”, this is a major milestone for Google and it is a part of their bigger strategy to combat Facebook. Specifically, Facebook had passed Goolge in “time spent on site” for the first time ever in August 2010.
In less than a year since then, Facebook had gained momentum and has left Google in the dust.
This is one of the reasons why Google+ needs to be a success for Google (unlike other half baked products like Google Buzz). From what I’ve seen thus far, I think Google+ has a fighting chance against Facebook. It will be interesting to see how this plays out for the “time spent on site” comScore metric for the two sites in the next 12 months.